Noud van der Borg is a New Business Development manager at Bruker for Applied Markets in Europe (EMEA). He started in this role August 2019. Before he worked already, in different roles, for more than 30 years in the field of Chromatography and Mass Spectrometry. His education was in Electronics, Laboratory Automation and Chemistry. His working experience was in sales, service, demo chemist and marketing. The key in developing business in the laboratory environment is to provide instruments which answers customer needs in an easy and efficient way. The broad background in education and experience is a plus in providing customized solutions to a broad range of customers in the Applied Markets as customers do have different needs.
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